4up noun
plural ups [count] : a period or state of success, happiness, etc. — usually plural ▪ The company has had more ups than downs this year. ▪ We have had our ups and downs.
on the up
chiefly Brit : moving toward an improved or better state
▪ After a slow period, sales are on the up. [=sales are increasing]
▪ After a slow period, sales are on the up. [=sales are increasing]
on the up and up
informal 1 US : honest and legal
▪ The deal seems to be on the up and up. ▪ I don't want to do anything dishonest. Let's keep everything on the up and up. 2 Brit : becoming more successful
▪ He recently got a promotion and is on the up and up.
▪ The deal seems to be on the up and up. ▪ I don't want to do anything dishonest. Let's keep everything on the up and up.
▪ He recently got a promotion and is on the up and up.
